WEB + PRINT
View manufactures smart windows for commercial properties. Their prior website needed a major creative overhaul. I updated the brand identity color palette to a vivid cool and warm balance. I also redesigned their entire icon series to a thin line, dual color approach. Additionally, I modernized their print collateral and event graphics.
PROJECTS SHOWN
+ Website // Redesign of company website
+ Brochure // Daylight In The Workplace brochure
+ Direct Mail // 3 Pocket Folder
+ Facebook Shoot // Workplace Health & Wellness
+ Netflix Survey // Poster + ID Badge
View's website design needed to be refined to effectively engage their high end clients. Designing a stunning color palette, new icon series, contrasting typography, and card based system infused the website with a much more elegant and graphically polished appeal.
Daylight & The Workplace is a multi-page brochure highlighting facts about View’s smart glass and the health and wellness benefits in the office. I also created a direct mail tri-fold folder for this brochure and additional collateral.
401 SAN ANTONIO ROAD
MOUNTAIN VIEW, CA
New Facebook Office
Health & Wellness Shoot
With smart windows as a key element in the background, I focused on the human aspect of health and wellness in the office.
Promo Poster and ID Badge
for on-campus Netflix survey of View Dynamic Glass.
Credits
ART DIRECTION + CREATIVE DESIGN
Ed Havel
DIGITAL MARKETING MANAGER
Greg Isetta
©2020 havel design